Overview Ekonomi Manajerial

Regresi sederhana: permintaan hanya dipengaruhi oleh harga

Regresi multiple: permintaan dipengaruhi oleh banyak variabel

Ekonomi manajerial: aplikasi teori-teori ekonomi dan pengambilan keputusan untuk solusi yang optimal (menghasilkan hasil terbesar dengan biaya terkecil)

Theory of the firm

• Combines and organizes resources for the purpose of producing goods and/or service for sale
• Internalizes transactions, reducing transaction costs
• Primary goal is to maximize the wealth of value of the firm

Value of the firm: present value of all expected future

Alternate theories

• Sales maximization: adequate rate of profit (menjual dengan segala cara)
• Management utility maximization: principle-agent problem (hire manager profesional di bidang usaha)
• Satisficing behavior (berusaha memuaskan pelanggan)

Definitions of profit

• Business profit: total revenue minus the explicit or accounting costs of production
• Economic profit: total revenue minus the explicit and implicit costs of production
• Opportunity cost: implicit value of a resource in its best alternative use

Explicit costs: biaya yang sudah jelas dikategorikan dan dimasukkan ke cost mana.

Implicit costs: biaya yang tidak tahu mau dikategorikan atau dimasukkan ke cost mana (biaya lain-lain).

Theories of profit

• Risk-bearing theories of profit
• Frictional theory of profit
• Monopoly theory of profit
• Innovation theory of profit
• Managerial efficiency theory of profit

Business ethics

• Identifies types of behavior that business and their employees should not engage in
• Source of guidance that goes beyond enforceable laws

The changing environment of managerial economics

• Globalization of economic activity: goods and services, capital, technologies, skilled labor
• Technological change: telecommunications advances, the internet and the world wide web

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Ditulis damar — Selasa, 17 Agustus 2021 — Add Comment — Ekonomi Manajerial